Digital omnivores and device proliferation: For ecommerce, the future simply isn't what it used to be.

Roughly a year back, in August 2011 comScore released a report which said that the top five global markets including Singapore and Australia already showed more that 5% of their total internet traffic coming from Non-PC sources, which means Smartphones and other mobile devices (mostly tablets).India showed about 3-4% traffic from these sources.

Flash forward to 2020 and research suggests a major leap in those figures, with Brazil, Russia, India, and China (the “BRIC” countries) leading in both mobility adoption and innovation.
The ongoing mobile wave has started an ecommerce (m is e too) revolution that will only grow bigger.

Given the fast changing market scenario and the limitless possibilities, making a choice as to what is appropriate for your business and your brand, is a daunting task.Anyone who tells you that they can give you a formula that will work flawlessly for a time period of more than a few months, is, to put it bluntly, exaggerating to the point of lying.

There is no sure path, but research based on what is transpiring “out there” as of now, suggests a number of issues that will have to be faced sooner than later, how you choose to prioritise and deal with them, is up to you. It is after all, as they say, your party.

• Social programs will remain a top priority. 
• Facebook has broken away from the pack and is now a distinct priority for most B2C companies
• A growing number of tools, technologies, and skill sets will make it a challenge to manage them all
• Complexities in Delivering consistent (but nuanced) user experiences across touch-points
• Consumers will Feel the Lack of Back-End Integration
• Personalisation, A/B testing, and tablet devices are top on the emerging initiatives list
• Limited visibility into what’s working and what’s not, despite the big-data hype
• Marketing with mobile coupons
• Greater use of location-based services and augmented reality
• Using mobile devices like cash
• More devices, software applications and complex multi-channel back-end operations that require more integration and monitoring, and also enhanced quality and testing efforts
  
  
  
  
  

To Know more about our ecommerce testing solutions contact:

Arun Kumar
arun.Kumar@tcl-asia.com

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About TCL:

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The company exists to meet the needs of our clients who strive to ensure that their IT projects create value and demonstrate return for their investment.  We are geared to deliver services in all areas of software testing including functional, non functional and process improvement.
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Sources:
http://www.sap.com/campaigns/2011_04_mobility/assets/Mobility-Its_Impact_Opportunities_and_Challenges.pdf
http://www.ipmark.com/pdf/Omnivoros.pdf
http://www.oracle.com/us/products/applications/b2b-ecommerce-trends-2012-1503041.pdf
http://www.oracle.com/us/products/applications/ecommerce-trends-2012-1504949.pdf