Transition Consulting Ltd. India: June 2012

Friday 22 June 2012

Telecom Software Quality and the Benefits of Independent Software Testing

For Telecom companies the need for Business transformation and differentiation through customised, consumer-focused, high-end services has never been greater.
Needless to add, this will be possible only through better software.
Better software, while keeping costs in check and time-to-market as sacrosanct.

With some of the Top European Telecom companies as our customers, TCL is working on some of the most complex Software Projects to launch the next-generation of 4G services in Europe.We have delivered demonstrable business value to these Telecom Giants.

Some of the key business benefits of Independent Software Testing are explained in our previous post the Pros and Cons of Independent Software Testing.

In a nutshell: Apart from the truly unbiased and through approach to testing, Independent Testing delivers real value through Focus on the end-user’s perspective,best results are seen when testing starts right in the beginning through what is popularly known as development stage testing.
Also, while independent testing may not bring down costs immediately, it delivers positive ROI
by directly affecting three critical factors namely quality, risk, and time to market.
Some of the testing services we offer for Telecom are:

Handset / Application Testing:
Basic radio, signaling, protocols, field testing for IOT, handover and roaming
Functional and usage testing for core mobile handset applications like SMS, call hold / transfer etc.
Testing of various applications like sports, finance, and location based services
OSS-BSS Testing:
Mediation, provisioning, network management, element management
EAI, data warehousing, CRM & ERP
Billing, customer case, interconnect billing, revenue assurance, order management and fraud management

Technologies:

Access products covering Broadband Access products systems and traditional narrowband.

Enterprise switches focusing on services and core IP routers

Wireless Products related to GSM, GPRS, UMTS and CDMA & WLAN technologies

Network Management & Element Management Systems

Convergence & Collaborative Products devices, Media Gateways, Soft Switches, Signaling gateways, IN Systems

Transport products

Wireless Internet applications - Mobile portals, Voice portals, Location based services, SMS based applications

Billing & mediation systems

Security products firewalls, NAT, IDS, Access Gateways, etc

Highlights:

Domain expertise in Telecom with International Consulting Teams
Manage test services in a multi-vendor and multi-technology environments
Rigour of proven methodologies and people
Attention to streamlining and improving the entire testing department/process.
Meticulous KM, Reporting and Documentation
KTs and Training

Convergence & Collaborative Products devices, Media Gateways, Soft Switches, Signaling gateways, IN Systems

Improve customer retention with initiatives such as product bundling, multi-channel customer experience management, converged billing, customer portals and mobility solutions.

To Know more about our Independent Software Testing and Quality Services for
Telecom Software mail us today and set up an in-depth discussion.

Arun Kumar
+919591970773
+919886725627arun.Kumar@tcl-asia.com

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Downloads:
Research paper: Customer centricity in Telecom
CIO Survey on Software testing
Forrester Report: Development Testing and its Benefits.
Deloitte Technology, Media & Telecommunications Predictions 2012
Voice & Data: Report on Telecom Sector
DoT strategic Plan 2011-2015
IBEF Telecom Market Overview

Friday 15 June 2012

The Pros and Cons of Independent Software Testing

Those in a nutshell are the advantages and disadvantages of Independent Software Testing.
Just to recap the advantages once again:

Project/Department level benefits through better Testing & Quality Results:

· Unbiased and fresh view which reveals defects that can't be detected otherwise, but can be crucial for the market success of the software product

· Strict adherence to customer's (not development vendor's) business goals and objectives

· Independence of a development team so that they are unable to influence testing results

· Substantial decrease of risks (e.g., unrealised cost reduction, unrealised quality promises) in outsourcing software development projects

· Access to the scarce/expensive talents or vertical expertise

· Access to innovations and large Knowledge Base

· In-house testing processes improvement

Overall Cost and organizational level benefits:

· Focus on core business activities, money is freed up for investment in business expansion or revenue-producing activities

· Economy of capital investment: saving on test environment / tools purchasing and maintenance. Saving of office space, no need to hire, train, fire additional employees in the peaks of testing activities

· Difference in personnel wages and infrastructure costs in different countries (Offshoring, as an option becomes available through testing services provider)

· Better customer satisfaction, more revenue, higher ROI

· More appeal for investors

To Know more about our ecommerce testing solutions contact:

Arun Kumar
arun.Kumar@tcl-asia.com

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About TCL:

TCL is a specialist consultancy in software testing. As a company, our core purpose is to Develop and Deliver World Class Solutions in Software Testing that are Innovative, Structured and Professional.
The company exists to meet the needs of our clients who strive to ensure that their IT projects create value and demonstrate return for their investment. We are geared to deliver services in all areas of software testing including functional, non functional and process improvement.
The first TCL company was based in the UK (Transition Consulting Limited) and the group has now expanded to include enterprises in the US and India. A further expansion into Australia or New Zealand is expected within the next five years.
For more details visit: http://www.tcl-global.com/

Thursday 14 June 2012

How can ecommerce create the magic of great shopping experiences?

Things couldn’t be better for ecommerce right now, with growth holding steady even during the economic downturn, and the explosion of mobile internet that promises to keep the future of online shopping rosy.

But the thing with Business is, just when things start looking easy, the challenges appear.
And in the case of ecommerce the big challenge could be consumer fatigue with the online medium, and the missing "shopping" experience, especially on the smaller screens.

Imagine the excitement of dressing up well, getting your friends along, arriving at a posh store, experiencing the ambience of well designed windows and displays, walking through the aisles of lovely merchandise and attentive sales people, touching and smelling objects of desire, trying on stuff, buying it, discussing the buys over lunch and finally returning home with the kill, this is a beautiful part of life for most people, especially young women.
Perfectly delightful image.

Now imagine sitting alone in your pajamas, on your unmade bed, browsing an online store on your laptop squinting your eyes and hoping the sizes mentioned are okay and that the style you’ve selected suits you. Disturbingly geeky and dull image.

Even if online stores can offer more choice, better and cheaper merchandise, the experience of real shopping has plenty of pull left in it to spoil the party for many a pure-play ecommerce store.

So how, if at all, can an ecommerce store try to capture the experience of shopping rather than just the mechanics? While it is possible to create great in-store experiential retail moments with the use of technology, as discussed in this recent article in TIME, and in this article about the recently opened experiential Golfsmith Christiana store ; it is far more difficult to create personalized and exciting life-like shopping experiences online.

We can augment reality with digital experiences but how does one augment digital experiences with reality?

No easy answers, but here are some things that real life shopping delivers, that ecommerce can try and emulate better.

1) Personalize the buying experience beyond just the basics of “ Hi so-and-so!”.
Keep track of what I liked, wish-listed, browsed and spent time looking at, offer me personalized merchandising and promotions, be my trusted adviser.

2) Merchandising needs to be spectacular, given that I can only see the items through the camera’s eyes, I need all the details you can give me. Can you show me how the garment moves? Can you show me how the fabric looks when crushed? Can you zoom up real close and show me the finishing on the garment?

Is there virtual fitting app or can I get an online video assistant at the store to hold up the garment and show me the details I need to see?
No, that’s not science fiction.
3) What about the unique story of the interaction between the brand and each customer? Does each transaction that happens create a unique story in the mind of the buyer, a story that will make them tell others about the experience, smile when they remember it and come back to your store, when they need to feel a certain way?

ecommerce stores that make the extra effort will reap the rewards.
But know this, real life stores aren't (and shouldn't be) going away anytime soon.

So online and real-life Retail will have to learn from each other and evolve together while pure play ecommerce stores will really have to up their game to keep the customers coming back for more.

To Know more about our ecommerce testing solutions contact:

Arun Kumar
arun.Kumar@tcl-asia.com

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About TCL:

Sources:

http://www.huffingtonpost.com/jeffrey-hutchison/online-retail-shopping-technology-_b_1568631.html?ref=technology&ir=Technologyhttp://www.guardian.co.uk/media-network/2012/jun/12/e-commerce-website-destinations-retail

http://sais.aisnet.org/2004/.%5CMahfouz.pdf
http://tinyurl.com/d7usmy9