What do top ecommerce companies perceive as the top opportunities for improvement?

The key is not to prioritise what's on your schedule,
but to schedule your priorities. 

Stephen Covey

No company, not even the largest ones, can do everything at once.
But how you prioritise speaks volumes about who you are and can hugely impact on how your brand is perceived and naturally this will impact on business results.

So, when ecommerce toppers and laggards (across geographies, verticals and sizes) were researched by a prominent retail research company on what they prioritise as major opportunities, significant differences emerged in their thought patterns.

Some of this could reflect the fact that emerging or relatively new ecommerce players are still in the early phase of being worried about the nuts & bolts operations like payments, promotions and social integration.

But those are now considered the bare essentials, as technology improves almost everyone will be able to offer a smooth and secure online shopping experience and will enable sharing across social media.

Online, as in real life, what will set a brand apart is the store experience.
Spectacular merchandising, Rich media, augmented reality, virtual assistants, the more memorable the customer’s experience the more she/he values the Brand.

Of course there are cross channel opportunities, but once you have mastered the art of creating memorable experiences for your customers, you can port that skill across various channels much more easily, than trying to do everything at once.

So, if you are a new ecommerce company, striving to get and retain customers, would you rather invest in

a) A great "in-house merchandiser" and a “customer experience designer” who can delight your customer and love doing what they do?
                                               Or
b) A large in-house technical team including a small army of testers, who are bored to death?


If you said b you must have your reasons, but if you said a, then TCL can be a trusted and valuable partner. We offer end-to-end ecommerce portals/ website testing services that can free up your capital to invest in strategic resources who could change the future of your company.

We believe in the value of an early engagement with our clients, and that does not necessarily mean increased testing costs, but almost always means an overall reduction in project costs and of course the avoidance of potential revenue loss and damage to reputation.


To know more:
Contact K. V. Shashi Kiran
Shashi.Kiran@tcl-asia.com
+91 984 500 8696 

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About TCL:

TCL is a specialist consultancy in software testing.  As a company, our core purpose is to Develop and Deliver World Class Solutions in Software Testing that are Innovative, Structured and Professional.
The company exists to meet the needs of our clients who strive to ensure that their IT projects create value and demonstrate return for their investment.  We are geared to deliver services in all areas of software testing including functional, non functional and process improvement.
The first TCL company was based in the UK (Transition Consulting Limited) and the group has now expanded to include enterprises in the US and India.  A further expansion into Australia or New Zealand is expected within the next five years.
For more details visit: http://www.tcl-global.com/