Ranking Your Web Success

When talking to a wide group of web owners, it becomes apparent that whilst they are concerned about the quality of their website, they are equally interested in some of the other aspects of their web presence.

Different people have different ways of measuring a web sites success, but there are some which are universally accepted. I have yet to find a site that is not recognised by Google for instance. Google offer a means of looking at web sites in order to determine their importance to the internet community. It does this by a series of complex algorithms and the results are provided on a scale of 0 to 10, with 0 being the lowest and 10 being the highest. I would suggest that an average Google Page Rank is between 4 and 6. Alexa Ranking looks at the popularity of a website in comparison to all others. A score of under 100,000 is particularly good and one that is running above 10,000,000 bad.

A general rule of thumb is that as those sites with a high Google Page Rank will also have a high Alexa Rank, although at times this does not follow precisely. Once you have established your own rankings, you can then start looking at the competition. We all know who our closest competitors are, those that we would like to think we are better than and perhaps those that we would aspire to match. From a web perspective comparing each of the organisations Google and Alexa rankings against those of your own organisation’s, gives a good indication of your standing in the group.

Use of such competitor analysis helps organisations recognise that work is required, or that they are ahead of the game and need to maintain momentum. Whatever your line of business, the importance of being found quickly on the web is high. More traffic comes to your site and you can then reflect on what is happening to traffic when it arrives.

When checking a web site, make sure that you do not forget to consider the simpler aspects. Your rankings are an excellent gauge on how you are performing.

TCL India ensure that information of this nature is included as part of our Web Check results. These are quality indicators, although of a different type. Supply us with your list of competitors and we will also include the results for them in your report.